Brand and press kit
Tally, as it should look.
Logos, colours, type, copy and images for anyone writing about Tally or building with it. Use the files as they are: please don't redraw, recolour or stretch the logo.
- Version
- 1.2
- Released
- 8 November 2026
- Source
- tally-landing-page @ 97384c6
- Approved
- Ron, 8 November 2026
- ZIP SHA-256
- 7fec95f333b7…
01 · Logo
One logo, four versions
The T mark with its dot, then the wordmark. Use the colour version wherever the background allows; the one-colour versions are for print, stamps and places where gradients can't go.
Mark and app icons
The mark is built from three gradients, exactly as below. Use the files; don't rebuild it in flat green.
02 · Colour
Paper and ink, one green, one red
Paper and ink carry the page. Tally green is the one signal colour, for actions and the brand panels; Mint is the green on dark. Ledger red is only for money going wrong: an overspend, a cap, a warning.
rgb 15 26 20
rgb 10 122 67
green on dark
rgb 242 244 240
warnings only
Green deep
#086637 · hover
Night
#0E1511 · dark sections
Soft
#FBFBFA · quiet cards
Line
#E1E5DF · borders
Muted
#4F5A52 · secondary text
Red on dark
#E07A62 · warnings on dark
03 · Type
Figtree, with two monos
Figtree for everything people read. IBM Plex Mono for figures, labels and code. Share Tech Mono only where Tally prints: the receipts and the till tape. All three are free under the SIL Open Font License.
Text and headlines
Headlines 800, −0.035em
Figures, labels, code
Labels uppercase, +0.08em
04 · Copy
How to describe Tally
Approved lines, ready to paste.
Primary line
The ops agent for your AI and SaaS tools.
Short description
Tally finds every paid AI and SaaS tool your team uses, tracks seats and tokens in one place, and shows what the spend produced. It measures tools, not people.
Boilerplate
Tally is the ops agent for your AI and SaaS tools. It finds every paid tool a team of 20–150 uses, tracks seats and tokens live, warns before budgets run out, and shows what the spend produced. Tally is built by ai6labs, the innovation studio of Wearable Devices Ltd. (Nasdaq: WLDS), and is in private beta at tallyless.com.
Headline
Your team's new toolbox, finally under control.
Lines we use
Tools, not people. · Hear about it before the bill. · Every paid tool in one place.
Name
Write Tally, one capitalised word. The site is tallyless.com. Tally is an ai6labs product; write “ai6labs” as one lowercase word.
05 · Images
Share card, people and film
Use these with Tally's name and link. The characters are illustrations, not real people; keep them with their roles.
06 · Presentations
A slide template
Four layouts in PowerPoint: title, section, content and closing. New decks start here.
07 · Files
For designers, developers and AI agents
Plain files at stable addresses. Tokens are generated from the site's own CSS on every release, so they always match what's live.
/brand/README.mdStart here: what's in the kit and where each part is maintained/brand/DESIGN.mdColours, the mark, type, layout, motion, voice and the name rule/brand/BRAND-ASSETS.mdEvery asset: purpose, source, public link, page, Canva and status/brand/tokens.cssColour, font, radius and easing tokens, generated from the site/brand/tokens.jsonThe same tokens as JSON/brand/fonts/FONTS.mdThe three fonts, weights, roles and licences/brand/copy/tally-copy.mdApproved copy, as above/brand/RELEASE.mdThis release: version, date, source commit, approval, ZIP checksum/llms.txtTally in plain text for AI assistants/llms-full.txtThe same, with the text of every page, the copy and the design notes
08 · Releases
Release history
This page always shows the latest release. Earlier kits stay downloadable.
- 1.2 · 8 November 2026 · 97384c6 · 65 files · current
- 1.1 · 8 November 2026 · 5ded0b4 · approved by Ron
- 1.0 · 5 November 2026 · a21b2f5 · approved by Ron
Press and brand questions: hello@ai6labs.com